![]() This makes it one of the best platforms out there when it comes to finding quality leads. Yes, you can still target specific people in your ad campaigns, for example, on Facebook or Instagram, but Linkedin can be highly granular in who you target. And this is one reason that makes Linkedin ads really unique compared to the other social media platforms out there. This allows for a streamlined lead generation campaign that targets the right prospects. You can also retarget people who have visited your website, viewed your videos, those who have opened your lead gen form, or those who have engaged with your LinkedIn profile page.Ĭlick here for a complete list of targeting options with Linkedin Ads. This means that you can upload companies or contacts lists (this includes email addresses). ![]() You can even upload matched audiences to your Linkedin campaign. Demographics, such as the gender and age of a person.The best part is that marketers can get super granular about who they want to target and how they want to target their audience. Basically, Linkedin Ads are paid adverts that you can create on Linkedin to target a specific audience.
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